Est. 2017 · Surat, India
Where Tradition Meets Trend
Vastra means clothing. Anand means joy. Vastranand is the joy of draping tradition — a factory-to-customer saree brand born in Surat's textile heartland, serving more than a million women across India and beyond.
Our Journey
A 160 sq ft dream
Brothers Jigar and Ravi Viradiya open a humble shop in Surat's Vankar Textile Market. Within six months, sales triple.
Across India
Vastranand sarees reach resellers and dealers in textile hubs across the country.
10× on India's biggest platforms
Launch on Myntra, Nykaa, Ajio and Tata Cliq rockets sales tenfold.
Factory to Customer
Among India's first textile brands to fully embrace the F2C model — no middlemen, fair prices. A 30,500 sq ft facility opens in Sachin GIDC, and vastranand.in becomes the brand's own home.
A million smiles & growing
1M+ customers, a Bangalore store, a UK presence — and the same promise as day one: beautiful products, honest value.
The Founders
Two brothers, one vision — raised in Surat's textile world, building it together ever since.
Jigar Viradiya
Founder
“For us, profit is more than numbers — it’s smiles, trust, and impact. Vastranand is about people, purpose, and pride.”
Ravi Viradiya
Founder
“Vastranand is family. A family that honors creativity, craftsmanship, and dreams. Together, we grow economically, emotionally, and ethically.”
We Move F.A.S.T.
Fast New Launches
Original, fashion-forward collections every season.
Accurate Dispatch
Every order picked and packed with precision.
Speedy Delivery
From Surat to your doorstep, across India.
Teamwork
150+ people working with urgency and care.
What We Stand For
The hands that weave
Behind our Kanjivaram, Banarasi, Kalamkari, Bandhani, Pichwai and Pattu sarees are skilled artisans from across India. We honor their ancestral techniques and blend age-old craftsmanship with modern design — lightweight, shrink-resistant, finished to perfection.
Women who lead
Our value-based reseller model enables women entrepreneurs across India to build their own saree businesses and weave their own success stories. A saree is not just fabric — it is a celebration of culture and a voice of empowerment.
“We don’t just sell sarees — we weave impact, build communities, and foster pride.”
