Bengaluru · Store
Est. 2017 · Surat, India
Where Tradition Meets Trend
A factory-to-customer saree brand born in Surat's textile heartland, serving more than a million women across India and beyond.
- Factory to customer
- 6,000+ designs
- 1M+ happy customers
The name
Two words, one feeling.
Vastrameans clothing
Anandmeans joy
Vastranandthe joy of draping tradition
We design and make our sarees in Surat, India's textile heartland, and send them straight to you. No middlemen, fair prices, and new designs every season. We don't just sell sarees: we weave impact, build communities and foster pride.
1M+Happy customers
6,000+Designs
35,000Sq ft facility
150+Team members
Our journey
From a 160 sq ft shop
to a million smiles.
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2017A 160 sq ft dream
Brothers Jigar and Ravi Viradiya open a small shop in Surat's Vankar Textile Market, in the heart of India's textile country. Within six months, sales triple.
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2018Across India
Vastranand sarees reach resellers and dealers in textile hubs across the country, one trusted partner at a time.
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2019Ten times bigger
Our launch on Myntra, Nykaa, Ajio and Tata Cliq takes sales up tenfold, and Vastranand sarees reach homes all over India.
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2024Factory to customer
Among India's first textile brands to fully embrace F2C: no middlemen, fair prices. Our Sachin GIDC facility opens, and vastranand.in becomes the brand's own home.
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TodayA million smiles, and growing
More than a million customers, a store in Bengaluru and a UK presence, with the same promise as day one: beautiful sarees, honest value.
Inside Vastranand
From thread to drape.
Because we make our sarees ourselves, we can watch over every step, and you get factory prices without a chain of middlemen.
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01
Drawn by hand
Every collection starts as artwork. Our designers paint motifs and colours long before a thread is chosen.
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02
Yarn and colour
Threads are picked for shade, weight and feel, so the drape is right before the weaving begins.
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03
On the loom
Looms bring the design to life in the traditions of Kanjivaram, Banarasi and Pattu weaving.
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04
Printed and finished
Kalamkari, Pichwai and floral designs are printed, then finished to be lightweight and shrink-resistant.
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05
Straight to you
No middlemen. From our Surat facility to your doorstep, or to our store in Bengaluru.
The founders
Two brothers, one vision.
Raised in Surat's textile world, Jigar and Ravi Viradiya have built Vastranand together since day one.
For us, profit is more than numbers. It's smiles, trust and impact. Vastranand is about people, purpose and pride.
Jigar Viradiya
Founder
Vastranand is family. A family that honours creativity, craftsmanship and dreams. Together, we grow economically, emotionally and ethically.
Ravi Viradiya
Founder
How we work
We move F.A.S.T.
Four habits our 150+ people live by, from the design desk to the dispatch table.
Fast new launches
Original, fashion-forward collections every season.
Accurate dispatch
Every order picked and packed with precision.
Speedy delivery
From Surat to your doorstep, across India.
Teamwork
150+ people working with urgency and care.
What we stand for
More than fabric.
The hands that weave
Behind our Kanjivaram, Banarasi, Kalamkari, Bandhani, Pichwai and Pattu sarees are skilled artisans from across India. We honour their ancestral techniques and blend them with modern design.
“A saree is not just fabric. It is a celebration of culture and a voice of empowerment.”
Women who lead
Our reseller model helps women entrepreneurs across India build their own saree businesses and write their own success stories.
Start your own saree businessVisit us
Come and see us.
Touch the fabric and try the drape at our Bengaluru store. Our head office and factory are in Surat.
Surat · Head office & factory
Sachin G.I.D.C.
Plot No. 998, Road No. 87, Sachin G.I.D.C., Surat 394230, GujaratYour turn
