2017Chapter 01 · 2017
A 160 sq ft dream
Brothers Jigar and Ravi Viradiya open a small shop in Surat's Vankar Textile Market, in the heart of India's textile country. Within six months, sales triple.
Wholesale & B2B · Since 2017
From our looms in Surat to your shelves.
Join retail partners across India who source straight from our factory in Surat — no middlemen, honest trade pricing and new collections all year round.
- Factory-direct pricing
- 6,000+ designs
- New collections all year
- Pan-India dispatch
Before you register
Every saree carries a story — of the hands that wove it, the festival it was bought for, the woman who first wore it. Since 2017 we have been weaving ours with retail partners across India. This page is an invitation to write the next chapter together.
Our story
Five chapters, one promise:
beautiful sarees, honest value.
2017
2018Chapter 02 · 2018
Resellers become family
Vastranand sarees travel to resellers and dealers in textile hubs across the country. Our business grows the way yours will — one trusted partner at a time.
2019Chapter 03 · 2019
Ten times bigger, on India's biggest platforms
Our launch on Myntra, Nykaa, Ajio and Tata Cliq multiplies sales tenfold. The designs that sell there are the designs we make for you.
2024Chapter 04 · 2024
Factory to customer — and to you
Our 35,000 sq ft facility at Sachin GIDC opens. We become one of India's first textile brands to fully embrace factory-to-customer: no middlemen between our looms and your counter.
TodayChapter 05 · Today
The next chapter is yours
More than a million customers, a Bangalore store and a UK presence — and the same promise as day one. Now we want our sarees on your shelves, your website and your WhatsApp catalogue.
1M+Happy customers
6,000+Designs to choose from
35,000Sq ft facility in Surat
150+People behind every order
The collection
Weaves your customers ask for.
Kanjivaram, Banarasi, Paithani, Patola, Kalamkari, Pichwai and Pattu — made by skilled artisans and finished in our own facility, with new designs every season.
Why partners stay
We move F.A.S.T.
The four habits our 150+ people live by — and the reason your customers will keep coming back for more.
F
Fast new launches
Original, fashion-forward collections every season, so your rack never looks the same twice.
A
Accurate dispatch
Every order picked and packed with precision — the designs you chose, in the quantities you asked for.
S
Speedy delivery
From our Surat facility to your door, anywhere in India.
T
Teamwork
A dedicated wholesale team that picks up the phone and works with urgency and care.
Who we partner with
Wherever you sell,
we have a seat for you.
Stores & boutiques
Physical retailers stocking sarees, lehengas and ethnic wear — fresh designs every season at trade prices.
Online sellers
E-commerce stores and marketplace sellers on Amazon, Flipkart, Myntra and Ajio, sourcing in volume.
Social resellers
Instagram, Facebook and WhatsApp sellers building their own saree business — start small, grow fast.
Our reseller model helps women entrepreneurs across India build their own saree businesses. A saree is not just fabric — it is a celebration of culture and a voice of empowerment.
Jigar & Ravi ViradiyaFounders, Vastranand
How it works
Four steps from hello to your first order.
No account to create and nothing to pay to register. Our team takes it from there.
1
Register your business
Fill in a short form — about two minutes, no Google account needed. Tell us where and how you sell.
2
We get in touch
Our wholesale team contacts you on your preferred channel — call or WhatsApp — to understand your customers.
3
Choose your designs
Pick from 6,000+ designs at factory-direct trade prices, with new collections arriving all year round.
4
We dispatch, you sell
Your order is packed in our Surat facility and dispatched anywhere in India.
Become a partner
Let's write your chapter.
Register once and our wholesale team will reach out on your preferred channel.
Opens in a new tab · about two minutes · no Google account needed
Prefer to talk? Keep your business name, city and requirement handy.
+91 81540 00965
Mon – Sat · 10:00 AM – 6:00 PM IST
